Kelly Goto
Principal, gotomedia LLC
As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is founder and principal of both gotomedia and gotoresearch — utilizing a blend of UX research and design to simplify complex experiences, from traditional apps to the latest in AI and conversational interfaces. Her book, Web Redesign 2.0: Workflow That Works, remains a standard for user-centered design principles, and is used in corporations and university curricula in 24 languages worldwide.