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Q&A: Feeling Alone in The Accessibility Corner? Powerful Communications that Build Systematic Accessibility

taught by: Jennie Delisi

Session Summary

People create the work culture. Each group has unique needs. Take your communications to the next level. This session covers goals and strategies, tools, and measuring your impact.


Watch this presentation in the Knowbility Learning Center

"We need more people to know about accessibility" is a common refrain. Achieving this goal is more likely to happen with:

  • A clear vision of what could be.
  • An understanding of the blockers.
  • Isolating the different elements that improve the current state.
  • Developing clear, measurable goals.

The State of Minnesota's Office of Accessibility has many stakeholders, both internal and external. This session will cover the communication strategies they use to:

  • Build awareness of digital accessibility.
  • Provide just-in-time training.
  • Improve awareness of training opportunities and resources.
  • Gather feedback to identify needed communications, trainings, and resources.
  • Keep the conversation fresh and engaging.

Participants will discover the goals and tools used to drive the communications.

And, attendees will learn more about the cross-agency teams and multiple divisions within their department that support this strategic initiative.

Practical Skills

  • Participants will be able to identify 3 key elements to consider when setting communication goals addressing an organization's accessibility awareness and skills.
  • Participants will be able to describe 3 tools that support sharing information about digital accessibility with internal stakeholders.
  • Participants will be able to list roles needed to support different types of communications.