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The State of Accessibility and E-Commerce: Tips for Developers

taught by: Alison Walden

Session Summary:

Accessibility audit reports of the world’s highest grossing e-commerce websites show that the majority are still failing at accessibility. In this presentation, learn how to avoid the most common design mistakes that make websites inaccessible for millions of potential consumers.

Description:

A critical design flaw is preventing millions of potential consumers from accessing e-commerce storefronts. Ongoing annual accessibility audit reports of the world’s highest grossing e-commerce websites show that the majority are still failing at accessibility. Most do not work adequately for screen reader users, and those that do work are not as usable as they could be, thus excluding this audience from participation. Making e-commerce storefronts accessible is the right thing to do, and will open up experiences to a significant audience. In this presentation, Alison will provide compelling statistics from her latest round of accessibility audits on retail experiences, information on the most common issues encountered, and insights on why inaccessible experiences continue to be created. Learn how to avoid the critical design flaw that continues to affect even the highest grossing e-commerce websites.

Practical Skills:

Alison will cover the top 10 most common coding mistakes that she sees repeatedly when doing accessibility audits, and let you know the most current state of accessibility in the world’s highest grossing e-commerce retailers, according to her most recent audits.