Consider a gift to AIRSupport tech access for people of all abilities
Skip to Main Content

Thinking Beyond Described Video with Integrated Described Video (IDV)

taught by: Chris O’Brien


Integrated Described Video (IDV) is the next generation of described video.

IDV is a method of producing multimedia content for blind and partially sighted audiences from the ground up, whereby the identification of key visual elements is incorporated into the pre-production, production, and post-production phases. When AMI began developing original content for its television service, AMI-tv, programs were created and packaged, and then described as per regular industry practice. But as it is common for blind and partially sighted individuals to watch television with their sighted family and friends, AMI endeavored to develop a method of creating one version of the program, leveraging universal design methodologies, that everyone could enjoy together. Thus, the innovation of IDV came to life.

Today, original programs created for AMI’s audience are produced from the onset in consultation and collaboration with an experienced describer. The describer ensures that the descriptions and natural sound cues are integrated into the program, from the earliest stage of development, right through to the final mix. This enables blind and partially sighted audiences to understand and enjoy programming in a mainstream format, without the addition of traditional DV.

Practical Skills:

  • Gain insight into the necessity for inclusive media production practices and universal design
  • Understand potential limitations of traditional DV, and common complaints unearthed through research
  • Learn the fundamental differences between traditional DV approaches and the IDV approach
  • Discover strategies for effective IDV implementation such as script writing techniques and sound design
  • Be provided practical examples traditional description vs integrated description
  • Be provided follow up resources


  • None

Presentation Materials: