According to data Shareaholic released in late 2014, Social Media is now the #1 source of referral traffic to content on the web. 71% of millennials visit social sites daily (eMarketer), and according to BuzzFeed, “Social feeds are the new homepages, so investing in content designed for social and mobile is becoming increasingly important.” (http://insights.buzzfeed.com/industry-trends-2014/) Increasingly, organizations of all sizes are turning to Social Media to connect with their clients and the communities in which they are located.
But where does Accessibility fit into this mix? How accessible is your Social Media content? What (if any) is your legal liability exposure? Does the W3C WCAG 2.0 accessibility standard apply, and if so, how? What about Section 508? How accessible are today’s Social Media platforms? What (if anything) should you be doing today?
Join Deque Systems’ John Foliot as he does the deep dive on Social Media accessibility, and its impact on you and your organization. We’ll look at the legal impacts & requirements, which WCAG Success Criteria you should be aware of, an in-depth review of the various social media platforms today, and wrap up with Best Practices and tips.
- Overview of legal responsibilities and policies/standards
- In-depth review of current accessibility of various Social media platforms
- Best Practices, tips and proposed draft policies